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Journal
Maha Amsterdam Presents: New Balance 204L
On a quiet morning in Amsterdam, Ying moves through the city in the newly unveiled New Balance 204L — a silhouette that feels both familiar and forward. Inspired by low-profile retro runners and rooted in early 2000s design language, the 204L blends a sleek structure with layered technical details and rich textures. Wrapped in premium suede and curved overlays, it captures a sense of refined utility, nostalgic yet distinctly modern.
In Focus: Women's Eurocup 2025 in Basel
Last weekend, we were invited by Nike Football to join and support the Dutch womens team at the UEFA Womens Euro 2025 in Basel. Before the match, we enjoyed a delicious lunch, followed by a unique styling experience where we had the chance to personalise our Nike football jerseys, the perfect way to get ready for the game. Afterwards, we explored the city through an inspiring art tour, discovering some of the most beautiful street art and mural paintings in Basel.
Maha Amsterdam x Nike: Launch Party at Benelux Bar
To celebrate the launch of our very own Maha Amsterdam x Nike T90 Shox Magia, we gathered on July 5th for a special evening at Benelux Bar. What unfolded was more than a launch, it was a moment grounded in intention and community. A space brought to life by the presence, energy, and style of those who joined us. Friends, family, and familiar faces came together with openness, rhythm, and strength, the very spirit this collaboration was built on.